BrandFor partners + press

The Mealward brand.

Logo, colour palette, and downloadable assets. If you need anything specific (white-on-dark variant, vector source, customer co-marketing), email [email protected].

Identity

The mark.

A teal disc, a white bowl, and three rising steam wisps - food and warmth, rendered in a mark that scales from the favicon up to a billboard.

Mealward

Primary lockup. Use the glyph + wordmark together by default. Minimum width: 96 px on screen, 30 mm in print.

Mealward

On dark. Same lockup over slate-900. The teal stays at full saturation; the wordmark goes white.

Downloads

Asset pack.

PNG previews of the working mark. Vectorised SVG and a full asset pack are with the designer; ping us if you need them right now.

Primary horizontal lockup

Glyph + wordmark on a single line. Use this on all communications by default.

Download PNG

App icon / favicon

Circular badge for the favicon, social avatars, and any app-icon context.

Download PNG

Vertical lockup

Stacked variant for app store listings, business cards, and t-shirt prints.

Download PNG

Palette

Colours.

Six tokens in the system. Teal is the primary. Amber is the only accent. Slate is the neutral. Anything outside this palette is wrong - if you see blue, indigo, or sky on mealward.com.au it’s a bug.

Teal 700

#0F766E

Primary - links, primary buttons, glyph

Teal 500

#14B8A6

Highlight, gradient pair, soft accents

Amber 400

#FBBF24

CTAs on dark backgrounds, alert pills

Slate 900

#0F172A

Body wordmark, primary text

Slate 600

#475569

Secondary text, captions

Slate 50

#F8FAFC

Soft surface, footer background

Type

Typography.

App UI

Inter

Body, forms, navigation, and in-app headings. Optimised for dense operational screens.

Marketing display

Plus Jakarta Sans

Hero headlines and large section titles on the public site only.

Code + data

JetBrains Mono

Order IDs, flag keys, audit references, and internal consoles.